A TOAST to Asheville’s Finest

Monday, February 10, 2014

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On February 6, the Asheville Art Museum opened its halls to a variety of beer, wine and spirits vendors, many from the Western North Carolina region, and guests mingled with each vendor, excited to sample their beverages.

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The occasion was the Museum’s annual TOAST Asheville, where 17 beverage distributors — including Highland Brewing Co., Covington Vodka, Robert Walter Selections, and Hi-Wire (named Best New Brewery in North Carolina by The Beer Guy — brought selections of their best drinks to share with the community.

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According to Hi-Wire’s representative, TOAST is a great opportunity to expand the business’s demographic from the people who frequent the festivals the beer company typically works.

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Addison Farms’ rep said he likes this event because he gets to interact with people from the community, talking about wine and enjoying a relaxing evening.

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Empire Distributors of North Carolina, Inc., owner of more than 100 alcohol brands, works many events at country clubs competing with other vendors to sell their product. Chuck Landers of Empire says that he enjoys the TOAST event because it’s not all about the competition; he can taste other vendors’ wines for a change. In particular, he says that his favorite part of the event is being able to turn the community onto new wines (or other drinks) that they may not have tried otherwise.

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Everyday Gourmet and Valet Gourmet catered the event with a lot of delicious food to pair with the drinks.

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The Museum also hosted a silent auction sponsored b yavrious businesses and artists in the community, such as Jonas Gerard. All proceeds support the Museum’s innovative public programs, allowing the Museum to continue to bring in renowned exhibitions and learning experiences.