July 6 - October 7, 2007

Holden Community Gallery

In 1966, Scott Paper Co. introduced disposable clothing as a promotion gimmick with a sleeveless shift selling for $1.00. It was so shapeless that it recalled a paper bag. But for a country now accustomed to throw-away cups, plates, napkins and diapers, paper clothing seemed a logical next step. Scott sold 500,000 dresses in eight months, and the strong response had other manufacturers and designers joining the paper chase.

 By 1967, Mars Manufacturing Company of Asheville was the nation's leading producer of paper dresses, selling 80,000 to 100,000 a week. From its basic A-line shift, the company expanded its line to include bell-bottom jump suits, evening gowns, aprons, men's vests, children's dresses and even swimming trunks. The rage for paper lasted a short time and by 1974 it was already passé. At that point the Mar's Manufacturing Company began experimenting with other uses for paper clothing and eventually developed a successful line of disposable garments to be worn in factories and hospitals. This exhibition will explore the clothing made by the Mars Manufacturing Company.

The exhibition is organized and curated by the Asheville Art Museum.  This project is sponsored in part by Mr. & Mrs. Robert T. Bayer.

EVENTS

Friday, July 13, 5:00 – 8:00 p.m.
Opening reception

July 20, Friday 8:00 – 10:00 p.m.
ARTMOB - Groovy Patio Party & Film

Image Credit:

Mars Manufacturing Co., Inc. of Asheville, NC, The Paper Keyhole-Neck Dress, circa 1968, 80% cellulose, 20% cotton, Size 12-14

Mars Manufacturing Co., Inc. of Asheville, NC, Package Insert for Cap sleeved Dress, Number 106 from the "Aste Basket Botique", 1967, paper. 8 x 11 inches.  Courtesy of Mr. and Mrs. Robert T. Bayer.